NEW Custom Packaging for Blue!!

The devil is in the details.  I say again, THE DEVIL IS IN THE DETAILS. 

I have always been one for the details.  Symmetry is best friend.  In recent months, I have worked on a design I felt would fit the new image of my business.  When Blue Arden was Ollie Wills Photography, though my business had a name, it didn't have brand.  It did not showcase the things I love which are: antique, vintage, rustic, modern, and simple.  I like bold colors.  I like aged things.  I like new things made to look old and old things made to look new.  That's my SCHTICK.  My brand, instead, was all over the place with constantly changing watermarks, editing styles, and imprints, as I tried to find myself. 

Finally, this year, the name Blue Arden found me and with it came a brand.  What came with it was specificity and direction. What came with it was a THANK YOU NOTE.  I believe my clients should always know how thankful I am for them choosing me.  It is a huge honor to be the number one choice! With that being said, I am proud to introduce what will now come standard with all large packages and weddings. It's so cute, I think I'll make one for myself.

Bridal Trends 2015: Suarez Bakery

Window shopping is a poor girls dream.  Heck: It IS THE BRIDE'S DREAM.  Dreams are made and shattered in the very reflections of the window shopper.  I am a perpetual window shopper.  I like to fill my cart up with everything I see, touch, and feel, then leave the cart.  I'm that annoying shopper that shops short of the cash register then gives you all of those things to re-shelve at the end of the day.  I'm really not a unthoughtful person.  I just like to feel what it feels like because it always eventually comes back around to me.

Today's BRIDAL TREND happens to be the dream all of all for this year's 2015 Bride.  Bridal Trend pick of the week is "Suarez Bakery" of Charlotte, NC.  How do would one describe Suarez? Well, Charlotte Magazine would call it "Guns and Butter."  I would call it Carlos Suarez.  Be sure to read more about the Bakery here. Here are some pictures from my adventures ever so rustic, sleek, wonderful, and whimsical.