The devil is in the details. I say again, THE DEVIL IS IN THE DETAILS.

I have always been one for the details. Symmetry is best friend. In recent months, I have worked on a design I felt would fit the new image of my business. When Blue Arden was Ollie Wills Photography, though my business had a name, it didn't have brand. It did not showcase the things I love which are: antique, vintage, rustic, modern, and simple. I like bold colors. I like aged things. I like new things made to look old and old things made to look new. That's my SCHTICK. My brand, instead, was all over the place with constantly changing watermarks, editing styles, and imprints, as I tried to find myself.

Finally, this year, the name Blue Arden found me and with it came a brand. What came with it was specificity and direction. What came with it was a THANK YOU NOTE. I believe my clients should always know how thankful I am for them choosing me. It is a huge honor to be the number one choice! With that being said, I am proud to introduce what will now come standard with all large packages and weddings. It's so cute, I think I'll make one for myself.